LeBron James Innovation & Inspiration Summit

By: 08.07.09  •  16 Comments

LeBron James

When I said this was my dream job, I wasn’t kidding. Fresh off seeing Kanye West on Wednesday night, I spent the day travelling to Cleveland, Ohio for the LeBron James Innovation & Inspiration Summit. Over the next 48 hours, I’m going to get first-hand insight into everything LeBron, as well as an in-depth first look at the Nike Air Max LeBron VII. Not bad.

When you roll with The King, you get treated like royalty. And this weekend you’d think I was part of the royal family. Here’s a quick preview of what Nike has in-store for me tomorrow:

9:00 AM – Depart for LeBron’s hometown of Akron where we’ll visit the Ed Davis Community Center where LeBron played ball as a youth and worked out this summer

12:00 PM – LeBron will officially unveil and discuss the Nike Air Max LeBron VII – Nike’s first performance basketball shoe with a full-length Max Air cushioning system. Much like when I was in Los Angeles with Kobe eight months ago, LeBron and the shoe’s designer Jason Petrie will answer questions in front of a global webcast hosted by Saturday Night Live‘s Kenan Thompson. You can watch the webcast HERE and watch out for me.

2:30 PM – Depart for Saint Vincent-Saint Mary High School, meet with LeBron’s high school coach Dru Joyce and wear-test the new LeBron VII. Let’s just say there will be a trio from the Nike Recess Federation’s Team Air Force 1 in the house holding court.

I’ll be posting updates and pictures as often as I can throughout the day, so be sure to keep coming back. Also, if there’s anything legitimate you’d like me to ask LeBron, let me know in the comments below.

Nike Air Max LeBron VII

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