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New Commercial: adidas Is All In

By 03.16.11

Heart over head. Inclusion over ego. United by passion, we go all in. This is the slogan for adidas‘ new campaign that launched today, featuring a three spots connecting the worlds of sports, style, fashion and music. Starring Derrick Rose, Dwight Howard, B.o.B., Katy Perry, Lionel Messi, David Beckham and many more, the campaign captures the passion these guys put into their game, and takes a look into the visceral nature of raw passion. For example, adidas includes the post-game celebration from when Wisconsin beat undefeated Ohio State earlier this season. Check out the 60-second TV spot below, and the 30-second TV spot and 120-second web exclusive after the jump.



All three spots were directed by French filmmaker Romain Gavras, and feature the song “Civilization” by French electronic band Justice.

What do you think?

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TOPICS#DERRICK ROSE#DWIGHT HOWARD
TAGSadidasadidas BasketballB.o.BDavid BeckhamKATY PERRYLIONEL MESSIRomain Gavrasvideo

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