“The Pit in West Philly is truly the heart of the game,” said Michael Luscher, Founder & CEO of POINT 3 Basketball. “We are excited to support the efforts of the talented and committed team who organize The Pit, and provide a better place to play ball for a community who clearly loves the game.”
The Pit 2012 Basketball League starts on June 17th with games played every Tuesday, Thursday and Sunday. All participants in The Pit Basketball League will wear POINT 3 basketball gear during games and have a chance to experience the apparel company’s proprietary DRYV® Moisture Control, designed to keep ballplayers dry on the court even in Philly’s summer heat.
The Pit is also sponsored by Fam Juice, a new line of refrigerated juice drinks introduced this summer by Kyle Lowry.
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