adidas Unveils Ultra-Lightweight Uniform for March Madness

By: 03.06.12  •  6 Comments
Cincinnati adidas adiZero uniform - away

Cincinnati adidas adiZero uniform - away (photo. adidas)

March Madness ALWAYS sneaks up on me. Ever since I came to Dime , it became even worse. With my concentration on the NBA, I’m going from the “guy who knows what No. 5 seed is likely to fall, and who has the highest sleeper statistical rating” to the “guy who goes with Michigan State because his grandfather went there and because they always win.” But once again, March Madness is about to begin, and what better way to ring it in then with some new gear. Today, adidas unveiled the new, ultra-lightweight adidas adizero uniform for Baylor University, University of Cincinnati and University of Louisville.

These new “loud” uniforms are on average 28 percent lighter than the school’s previous uniforms, and are actually 40 percent lighter than Baylor’s old unis. To make this happen, adidas put in an unlined short to eliminate unnecessary weight.

There’s also a feature called ClimaCool zone, which is building on adidas Revolution 30 uniform technology used in the NBA. This system moves heat and sweat away from the body for optimal breathability. Even the numbers and names on the back are no longer stitched on. There is a lighter bonding method being used instead.

This new design, which has a pixilated pattern instead of a traditional, heavier, solid pattern to shed weight and add speed, and includes camo and amplified colors to play off the intensity of this part of the year, will be limited to this year’s March Madness.

You’ll start seeing these new uniforms during the Big EAST Tournament – today until March 10 at Madison Square Garden – and out in Kansas City, Missouri for the Big 12 Conference Tournament (March 5-10). All three teams will continue to wear the uniforms for the NCAA Tournament beginning March 13.

Hit page two for photos of Baylor and Louisville’s new uniforms…

Page 2
Baylor adidas adiZero uniform

Baylor adidas adiZero uniform (photo. adidas)

Louisville adidas adiZero uniform home

Louisville adidas adiZero uniform home (photo. adidas)

Hit page 3 for more photos of the shorts…

Page 3
Cincinnati adidas adiZero home

Cincinnati adidas adiZero home (photo. adidas)

adidas adiZero Cincy home

adidas adiZero Cincy home (photo. adidas)

Cincinnati adidas adiZero shorts

Cincinnati adidas adiZero shorts (photo. adidas)

Hit page 4 for Baylor’s new shorts…

Page 4
Baylor shorts

Baylor shorts (photo. adidas)

What do you think?

Follow Sean on Twitter at @SEANesweeney.

Follow Dime on Twitter at @DimeMag.

Become a fan of Dime Magazine on Facebook HERE.

Around The Web


The Nod: The ‘Crash’ Upset, 10 Years Later

EAT THIS CITY: Chef Carrie Nahabedian Shares Her ‘Can’t Miss’ Food Experiences In Chicago

DJ Jazzy Jeff Talks World Tour With Will Smith, Culture of DJing, And Academy Awards Boycotts

Follow These Eight Travelers On Snapchat And They’ll Show You The World

Nikki Glaser On Her New Series ‘Not Safe With Nikki Glaser’ And Being A ‘Curious Perv’

From Showman To Shaman: How An Assassination Attempt Changed Bob Marley’s Life And Music

From Zero To Guitar Hero, Meet The Small-Town Musician Who’s Well On His Way

Hannibal Buress On ‘Comedy Camisado,’ Animation, And Doing Stand-Up In Japan

Phil Matarese And Mike Luciano Talk ‘Animals.’ And Creating Television In Their Apartment

‘Black Sheep’ Revisited: The Farley-Spade Classic That Could’ve Been, 20 Years Later

EAT THIS CITY: Chef Callie Speer Shares Her ‘Can’t Miss’ Food Experiences In Austin, Texas

Kimbo Slice Is Down To Fight Kurt Angle And Roy Jones, Jr. As Soon As He Settles His Business At Bellator 149

By:  •  3 Comments