In what has become an annual tradition, Nike has once again drawn inspiration from the Chinese zodiac for the release of this winter’s “Year of the Dragon” collection. With impeccable attention to detail, four models have been reworked to capture their association with the mythical creature. It’s time to take a closer look at the Air Jordan 2012.
The Chinese believe that the dragon is a holy being, beyond the mundane world. In basketball, Michael Jordan may be the only equivalent to that transcendence. As the largest single-digit number, nine is appreciated as a sign of utmost power and achievements. Only emperors can wear robes with nine dragons. A nine-dragon wall was exclusive for the royal family. Nine is also a lucky number for Jordan. In his ninth season (1992-93), he set personal and association records.
Inspired by this mystical connection, the Jordan Brand design team retouched the Air Jordan 2012 for the new collection. The color theme of blue, in contrast with the yellow inner lining, underpins the message of supremacy – accentuated by the dragon pattern around the Jumpman logo on the tongue. The effect reaches its apex in the limited edition packaging, where a red background is decorated, brimming with Chinese features. Two cushions and three midsoles are available, offering functional and aesthetic benefits.
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