The First Official Pics Of The Air Jordan 30 Have Finally Arrived

01.14.16 11 months ago 7 Comments
Air Jordan XXX

Nike

For obvious reasons, it makes perfect sense that Thursday’s gala reveal of the Air Jordan XXX took place in Chicago, where it all began for Michael Jordan and his eponymous brand. Though a lot of marketing ingenuity and design wizardry fed into making the Jumpman a cultural phenomenon, it was M.J.’s myriad on-court accomplishments that made the whole thing possible to begin with.

Less than five miles from Jordan’s former United Center stomping grounds, the AJ XXX was rolled out in front of a select group of media with an impressive presentation at the Adler Planetarium, which fits the tagline “The Next Frontier of Flight.” Jordan Brand president Larry Miller and legendary designers Tinker Hatfield and Mark Smith were special guests at the unveiling, which was broadcast live at Jordan.com.

Tinker Hatfield

Nike

Tinker_Sketch_51705

Nike

The XXX, which is set to release in two colorways around NBA All-Star Weekend, features the same performance woven upper introduced by the XX9. The rear of the shoe features a not-so-subtle XXX pattern, while the sneaker offers a tweaked version of the FlightSpeed cushioning system that has graced proven performers like the M12 and Super.Fly 4.

Hatfield and Smith explained that the sneaker’s design originated with a sketch Tinker did of Jordan surrounded by a galaxy design. This serves to highlight the globalization of the brand over the past 30 years.

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