Evidently, Carmelo Anthony wants to “be heard.” In his first endorsement since arriving in New York, ‘Melo is teaming up with Boost Mobile in a new city-wide marketing campaign. The piÃ¨ce de rÃ©sistance of this partnership is a 128-foot tall billboard near Madison Square Garden. Dime had a chance to get up with ‘Melo and take part in the festivities at 33rd and 9th, on of all things, a double-decker bus.
When it’s all said and done, what will Carmelo’s legacy be in New York?
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