Get In The Lab: Designing The Air Jordan 2012

By: 02.29.12  •  2 Comments
Air Jordan 2012

I’ve become good friends with the Air Jordan 2012 in the past few months, first going to the launch in New Jersey, then getting to be one of the first people in the world to customize my very own pair (which should be arriving soon… hopefully!). Even this past Sunday at All-Star Weekend, I was hooked up once again and hooped against Jadakiss and DJ Clue in these joints. Now being tasked with building and customizing my ultimate sneaker, I knew where I was starting.

Choosing between the Air Jordan 2012’s three separate cushioning systems – Fly Over, Fly Around and Fly Through – I critiqued my own game, which revolves around quick dribble moves, pull-ups and speed, and went with the Fly Around midsole and lo innersleeve. Next, I brought in a nubuck overlay and gave the sneaker a splash of color with a yellow Jumpman logo and yellow laces to contrast my Carolina blue. The sneaker fits my personality, and the colorway screams “look at me.”

Check out the evolution below.

*** *** ***

Air Jordan 2012

Page 2

You can’t go wrong with a black base color. It gives you options to play off it and gives the sneaker a foundation so your mind doesn’t wander too much.
Air Jordan 2012

Who’s going to argue with Carolina blue? Luckily, the people at Jordan already hooked me up with the actually Carolina Blue editions that released earlier this year, but who’s to say I can’t build my own design off that? A nubuck baby blue overlay works wonders.
Air Jordan 2012

Around The Web

Featured

From Showman To Shaman: How An Assassination Attempt Changed Bob Marley’s Life And Music

From Zero To Guitar Hero, Meet The Small-Town Musician Who’s Well On His Way

Hannibal Buress On ‘Comedy Camisado,’ Animation, And Doing Stand-Up In Japan

Phil Matarese And Mike Luciano Talk ‘Animals.’ And Creating Television In Their Apartment

‘Black Sheep’ Revisited: The Farley-Spade Classic That Could’ve Been, 20 Years Later

EAT THIS CITY: Chef Callie Speer Shares Her ‘Can’t Miss’ Food Experiences In Austin, Texas

Kimbo Slice Is Down To Fight Kurt Angle And Roy Jones, Jr. As Soon As He Settles His Business At Bellator 149

By:  •  2 Comments

A Top Recruit Michigan Landed On Signing Day Isn’t Who You Think He Is At All

Henry Louis Gates, Jr. On How His Personal Ancestry Obsessions Led To ‘Finding Your Roots’

Love Books? Plan A Trip To The Most Literary City In The Country

What The Shot-For-Shot Remake Of The ‘Magnum P.I.’ Intro Tells Us About ‘Archer’ Season 7

By:  •  2 Comments

‘The Most Badass Event’: Experiencing A Truck Race On A Ski Mountain, Which Is As Crazy As It Sounds