J.J. Watt is the latest athlete to try his hand at the signature shoe game with his line of training shoes for Reebok. They’re pretty standard looking low-top trainers, with his logo on the tongue and not a lot of flash, because flash is the antithesis of grit and J.J. Watt would never want to be associated with a non-gritty product.
Even Watt’s logo is fairly unassuming, with a mirrored J and J next to each other that at first glance can be a bit confusing because it looks like a lowercase d and b with the font used, but once you get past that it’s fine. It follows the trend of every athlete’s logo being some form of their initials next to each other in a somewhat clever design.
Watt’s latest colorway dropped on Thursday night at midnight and he let his fans know they could get the all-black version of his shoe with a Twitter post. In the post, Watt subtweeted LaVar and Lonzo Ball and their Big Baller Brand line of sneakers that cost $495 by saying his $99 sneakers are significantly cheaper and more effective.
400 dollars less than some shoes on the market and 100% more effective.
Available tonight at midnight for $99.https://t.co/sU39iHQfcv pic.twitter.com/tHarE6JIfK
— JJ Watt (@JJWatt) July 13, 2017
If you had asked me what person was the polar opposite of J.J. Watt, the answer would be LaVar Ball, so it makes total sense that Watt would take a shot at BBB. Watt’s math is slightly off (the $495 ZO2’s are only $396 more than Watt’s shoe), but we get what he’s saying here.
I look forward to LaVar Ball finding out about this and offering a response. Watt and Ball both manage to be insufferable at times in opposite ways. Ball is in your face and braggadocious about his greatness while Watt really wants you to know that he’s just a hard worker and is humble and just wants to play the game the “right way.” These two are perfect for a feud over shoes and I hope this escalates to the point where LaVar challenges Watt to a game of 1-on-1 or something.
