It’s been more than a fortnight since Big Baller Brand unveiled the ZO2, and LaVar Ball is still talking. That’s his game plan and thus far it’s working. So Ball will continue to talk, and we will continue to talk about him and his sons.
At this point in the news cycle there are certainly some that have Ball fatigue. They are tired of wondering where Ball will get drafted, or hearing his father make outlandish statements about how Michael Jordan couldn’t sell Lonzo’s $495 shoes. There’s significant backlash over Ball saying his brand isn’t for women. Or his ignorant comments about Kyrie Irving’s family. Those that have grown tired of it all are right to roll their eyes because almost all of it is for show by now.
There are no fences to occupy with the Balls at this point. And maybe that’s why people keep clicking on Lonzo and LaVar Ball stories, and why people are still writing then. Readers are interested in Twitter roasts of too-expensive shoes because it’s an easy way to achieve confirmation bias: those too-expensive shoes are expensive, man.
And truthfully, part of the allure of a story like LaVar Ball is in the likelihood that all of this is a massive failure. When reports leak out that the shoe hasn’t sold well, people get to revel in the schadenfreude of a bombastic salesman getting his comeuppance. For every notable person rooting for Big Baller Brands to grow and take down a shoe goliath like Nike, there are many more who hope it becomes a cautionary tale sneakerheads laugh at for decades to come.
Either way, people are tuning in to see the show.