LaVar Ball’s Big Baller Brand has been, if nothing else, an intriguing venture into the athletic wear market that is otherwise dominated by a few large corporations, namely Nike, Jordan, adidas, and Under Armour. The release of the ZO2, Lonzo Ball’s signature shoe, created plenty of attention for the brand due to the shoe’s ridiculous $495 price point, but the pre-sale numbers have not been particularly impressive.
The question remains – and won’t be answered for years to come – whether it was a mistake for Lonzo Ball to pass up on the traditional shoe deal route to go independent. A lot of it will come down to how well Ball plays once he does make the NBA next fall, but either way, there will be those that criticize LaVar for pushing his son away from the sure-fire check in the name of trying to do something on their own – which is admirable to others.
As for what the Balls left on the table, according to ESPN’s Darren Rovell during his appearance on the Dan Patrick Show, the offers on the table for Lonzo from the big shoe companies were right around the $2 million per year mark, up to five years in length meaning that Ball left $10 million to start Big Baller Brand.