LeBron James Vividly Remembers Smelling His First Signature Nike Sneaker


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LeBron James is seemingly out of answers when it comes to the 2017 NBA Finals and how to defeat the Golden State Warriors but, in general, things are going fairly well in his life. After all, James is considered (at least by many) as the best basketball player in the universe and he has been the biggest name in the sport for the great majority of his lengthy professional career. With all of that massive success behind him and a bright future ahead, James is in a sweet spot with regards to reflection and he displayed some of that in a recent video for Uninterrupted.

The video was shot with James in the barbershop and he got a blast from the past when he was shown the Air Zoom Generation, his first signature shoe. All the memories of that first shoe, from when he was 18 years old, came flooding back to James as he reminisced about what it was like for him back in 2003 when the shoe was released and he got his first pair sent to him while on the road.

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As part of the response, James recalled specific details of his personal unveiling, indicating that he “wasn’t even wearing the signature shoe” during the preseason. When it was first presented, LeBron was simply given a box that included the shoes, a headband and a pair of socks and, well, James’ first instinct — like most anyone that gets a new pair of shoes — was to pick up the shoe and smell it.

There wasn’t even a hint of regret when telling the story, as James repeatedly said “ya damn right” when laughter arose during the story and he finished by saying “that comes with it” about smelling a shoe that he could call his own. Through the years, LeBron’s shoe brand has moved in a number of directions but Nike is clearly quite pleased with their investment in one of the all-time greats and it was particularly poignant to remember how just much has happened between the first signature shoe and his most recent.

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