LeBron James Responded To H+M’s Controversial Ad By Proclaiming The Model A ‘Young King’

Associate Editor
01.09.18 6 Comments

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LeBron James is no stranger to using his platform as the most prominent athlete in the United States to uplift young people. Whether it’s through charity work or just extending a kind word to someone who could use a shot of positivity from the best basketball player in the world, James is always willing to do what he can to be a role model.

James again did this on Monday evening, this time expressing his support of the young, African-American H&M model who was pictured wearing a hoodie that read “Coolest Monkey In The Jungle.” It was a stunningly racist and tone deaf moment from H&M, which led to the company getting a ton of criticism for the move.

But in James’ eyes, he did not see a young man in a racist hoodie. In an Instagram post, James wrote that he saw “a Young King,” and posted an edited picture of the young model wearing a crown. In place of the the text on the hoodie, there was another crown, and the top of the image called him the “King of the World.”

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