The 2016-17 NBA season opens tonight, and Nike — along with LeBron James — would like to get you hyped for the action with some brand synergy in the form of a 90-second commercial.
The theme is “Come From Nowhere,” which plays off of LeBron’s huge block during Game 7 of the NBA Finals against the Golden State Warriors, who blew a 3-1 series lead. “Come From Nowhere” could also be the slogan for the Immaculate Conception, but apparently Nike has better marketing people than the Bible.
But hey, it’s marketing and it’s fine. It’s a nice message for the kids. Don’t feel like your circumstances will dictate your life. Sure, they will make things harder, but you can strip the ball from someone bigger than you and fake a boy out of his jock strap after he talks trash and also buy Nike products. There’s another message in this ad that may get lost on some people.
LeBron is Dante from Clerks.
LeBron says, “You’re not supposed to be here,” three times and “You’re not even supposed to be here” once, a complete rip-off of Kevin Smith’s finest work. All this is missing is Kevin Love saying, “Try not to block any shots on the way to the parking lot.”
It’s sad that LeBron was able to run 40 feet to block a shot but chose not to reject dialogue from a 1994 movie.