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Michael Jordan has always had a flair for the dramatic. That extends to life off the court as well. According to TMZ, the six-time NBA champion has gotten creative with his ongoing attempts to sell his $15 million Chicago-area mansion, most recently by producing Hollywood-style movie trailers that feature dramatic voiceover narration paired with sweeping aerial shots of his 56,000 square-foot estate. Here’s more from TMZ:
The 56,000 square foot property had been on the market since 2012 — but didn’t move — so Jordan recently kicked the listing over to Kofi Nartey at The Agency … the real estate group headed by ‘Real Housewives’ star Mauricio Umansky.
Kofi decided to go full balls to the wall to get the word out about Jordan’s home — so he called in a production crew and made a series of blockbuster quality videos.
Implicit in these videos is Jordan’s trademark competitiveness. The idea is to position the whole thing as a reality-show style competition, in which the ultimate prize is the honor of being the new owner of Jordan’s former home. It’s a novel idea, but also arguably a necessary one. At least so far.
As the housing market continues its slow but steady recovery, Jordan has had no luck selling his estate since he put it on the market in 2012.
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(Via TMZ)
