Blake Griffin Was Part Of Oklahoma’s Announcement That It Will Switch To Jordan Brand

Jordan Brand has done some serious legwork to get into the college apparel game. Currently, Michigan and North Carolina take the field and the hardwood with the Jumpman logo on their unis, while schools that aren’t exactly known for football like Georgetown and Marquette are also part of the brand. And on Thursday evening, word came out that Jordan Brand is making its way into the Big 12.

The Oklahoma Sooners tweeted out a video announcing that they are going to join the “iconic” brand.

In a press release, Jordan Brand announced the teams that will be impacted by the decision, saying “Oklahoma becomes the third collegiate football program to represent Jordan Brand on the gridiron, and will also extend to the men’s and women’s basketball teams.”

The news was announced in a few ways. Most notably, Blake Griffin — one of the faces of Jordan Brand and a former National Player of the Year with the Sooners — told the Oklahoma women’s basketball team that they were going to join the family.

Additionally, Oklahoma football coach Lincoln Riley tweeted out the news, saying this was part of an effort to suit the fifth-ranked Sooners in the best gear.

Jordan Brand has been really strategic in picking which schools will rock the Jumpman. It has not gone crazy trying to convince as many schools as possible to come on board, instead, it has picked up some athletic powerhouses like the Tar Heels and the Wolverines. Getting Oklahoma on board is a really great addition for the brand, even if it might take a little for the new threads to drop — according to a release, the uniforms will be unveiled for the 2018-19 season across all sports.