Russell Westbrook Calls Out His Haters In A New Commercial

Russell Westbrook is a busy man. When he’s not dropping triple-doubles and generally terrorizing opponents with his insane athleticism, he’s out building his off-court brand.

Westbrook has another new commercial out for February, this time with Mountain Dew called “Don’t do they, do you,” and the spot has Westbrook explaining, in as many words, that people should be themselves and not conform to the status quo. The examples Westbrook gives are practicing halfcourt shots, pre-gaming to slow jams (that he listens to on an old school CD player), eating seafood in Oklahoma City and being a distraction to teammates.

“‘Don’t do they, do you’ are words I’ve been living by for my entire life,” said Westbrook. “Working with Mountain Dew lets me help inspire people to be themselves, focus on what they want to achieve—and say goodbye to the rest.”

While they have fun with the examples, such as having him tickle Cameron Payne with a feather during a press conference, it also speaks to Westbrook’s style. He fits the message of the ad well because he is such a unique player and person, from his style of play to his fashion off the court.

There’s also some honesty in how Westbrook discusses criticisms against him. While the examples are goofy, he does speak to how he’s going to continue to be himself and act how he wants, whether people like it or not. Having Payne in the ad seems like a conscious choice, since Westbrook and Payne’s pre-game dance routine has become a topic of conversation.

This ad falls into a similar vein as Westbrook’s other recent ad with Foot Locker that pokes fun at all the insane stats he’s putting up this season.

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