Stance Becomes Official On-Court Socks Provider Of The NBA And Its Players

04.27.15 3 years ago 7 Comments

The NBA does a remarkable job pushing their apparel to new markets. The sneaker industry has been incredibly beneficial for the league and its players. No other professional sport can match the NBA’s influence when it comes to gear and clothing, and that dominance stems from its monopoly of the sneaker market.

Within the last few years, socks have become the new wave. The league has experimented with some unique socks for All-Star weekend in the past, and has made a new commitment to the growing sock game by signing an official provider for them beginning next season.

ESPN’s Darren Rovell first reported the NBA has reached an exclusive licensing agreement with Stance, an apparel company who specializes in socks, with a press release soon following.

Stance is located in San Clemente, California. Stance has partnered with Dwyane Wade, Chandler Parsons and Andre Drummond in the past for player-designed socks. Now they’ve added Klay Thompson to the mix.

Klay Thompson Stance

Stance

They even have an increasingly popular line featuring iconic images of past NBA legends.

Congratulations to Stance and the NBA on their new partnership. Be on the lookout next season for a colorful splash to the feet of your favorite players, a development that will no doubt have sweeping influence on the sports apparel world.

Miami Heat Stance NBA Sock Design

Stance

San Antonio Spurs Stance NBA Sock Design

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Golden State Warriors Stance NBA Sock Design

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Stance White & Black NBA Sock Design

Stance

Cleveland Cavaliers Stance NBA Sock Design

Stance

(Stance)

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