The NBA does a remarkable job pushing their apparel to new markets. The sneaker industry has been incredibly beneficial for the league and its players. No other professional sport can match the NBA’s influence when it comes to gear and clothing, and that dominance stems from its monopoly of the sneaker market.
Within the last few years, socks have become the new wave. The league has experimented with some unique socks for All-Star weekend in the past, and has made a new commitment to the growing sock game by signing an official provider for them beginning next season.
Stance is located in San Clemente, California. Stance has partnered with Dwyane Wade, Chandler Parsons and Andre Drummond in the past for player-designed socks. Now they’ve added Klay Thompson to the mix.
They even have an increasingly popular line featuring iconic images of past NBA legends.
Congratulations to Stance and the NBA on their new partnership. Be on the lookout next season for a colorful splash to the feet of your favorite players, a development that will no doubt have sweeping influence on the sports apparel world.