The Subtle Art of Announcement Video Disasters

By: 10.11.10

Dear Tech Companies:

We come to you today because we are concerned.  Not for your profits, or your social relevance, or anything that actually matters.  We come to you, because your announcement videos are terrible, and most of them aren’t even worth a huge announcement in the first place.

Twitter, let’s start with you.  Here’s the video that you put out recently:

Around The Web


He Is Virginia Tech: Why Blacksburg Will Always Be Smiling For Frank Beamer

By:  •  2 Comments

‘The Hunger Games: Mockingjay – Part 2‘ Director Francis Lawrence Explains That Final Scene

By:  •  7 Comments

Jackie Earle Haley Discusses ‘Criminal Activities,’ His Directorial Debut


Tara Subkoff And Chloë Sevigny Discuss ‘#Horror,’ A Cyberbully Nightmare


Todd Haynes On The Sophistication And Passion Of ‘Carol,’ And The Dreary Charm Of Cincinnati


Need An Adventure? Now Is The Best Time To Go To Yellowstone National Park!

By:  •  8 Comments

Samantha Ponder Shares The Greatest ‘College GameDay’ Location, And The Importance Of Being Unbalanced


Weathering The Crimson Storm: How One Football Team Ended A 32-Game Losing Streak


This Couple Setting Out On A Two-Year Van Trip To Shine A Light On Mental Illness Is Sure To Inspire You

By:  •  8 Comments

Francis Lawrence On How Philip Seymour Hoffman’s Death Affected ‘The Hunger Games: Mockingjay — Part 2‘


Loren Bouchard On ‘Bob’s Burgers,’ How His Show Survived, And The Beauty Of Never Growing Up

By:  •  2 Comments

Triumph The Insult Comic Dog Vs. Canada’s Ed The Sock, And The Problem Of Parallel Creation

By:  •  25 Comments

Charlie Kaufman Talks About ‘Anomalisa’ And The Depressing Reasons There Haven’t Been More Charlie Kaufman Movies


JB Smoove Tells Us About The Real Larry David, And Why Comedians Are Like Basketball Players

By:  •  5 Comments

Kether Donohue On ‘Grease,’ Sunday Funday, And Why ‘You’re The Worst’ Is Revolutionary

By:  •  10 Comments

The Inside Story On What Makes ‘Spotlight’ So Extraordinary


How ‘California Love’ Became One Of The Greatest Hip-Hop Music Videos Of All-Time

Promoted By
Coors Light

The Directors Of ‘The Blair Witch Project’ And Others Discuss Found-Footage Horror’s Past And Unsure Future

By:  •  6 Comments