Back in the olden days, "jump the shark" was the phrase used to describe a moment when a franchise went bad. Here on FilmDrunk, we use the phrase "durst" or "dursted", in honor of Fred Durst. But look out, vernacular, there’s a new kid in town. Via Urban Dictionary:
The word for June 03 is nuke the fridge
Nuke the fridge is a colloquialism used to delineate the precise moment at which a cinematic franchise has crossed over from remote plausibility to self parodying absurdity, usually indicating a low point in the series from which it is unlikely to recover. [SPOILER ALERT]
The term comes from the film Indiana Jones and the Kingdom of the Crystal Skull, in which, near the start of the movie, Harrison Ford’s character survives a nuclear detonation by climbing into a kitchen fridge, which is then blown hundreds of feet through the sky whilst the town disintegrates. He then emerges from the fridge with no apparent injury. Later in the movie, the audience is expected to fear for his safety in a normal fistfight.
Guy 1: "Wow. Did you see the new Indy movie? What the hell was that? It was like I was having some kind of flu induced absurdist nightmare."
Guy 2: "Yep… did or did not that series permanently Nuke the Fridge?"
Guy 1: "Oh, totally Nuked the Fridge! But I guess Spielberg is happy as long as he has the money of the people who trusted him."
I don’t have much to add to this, but I’d like to come up with a term to describe the moment at which a crappy movie becomes so crappy that it transcends its crappiness and becomes awesome. I’m thinking maybe "tossed the elephant". As in, Boy, Wicker Man really tossed the elephant when Nic Cage punched that lady while dressed as a bear. Or, For me, Bangkok Dangerous tossed the elephant when Nic Cage fed that elephant.
Thanks to B-ryce for the tip