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BOX OFFICE: TWO NUMBER 2′S TIE FOR NUMBER 1

By 07.06.09

The initial estimates for the weekend box office have Transformers 2 and Ice Age 3D tied with $42.5 million.  Elsewhere, Public Enemies had a solid five-day gross of $41 million, and The Hangover became the fourth movie of the year to top $200 million domestically (the fastest to $200 mil ever for an R-rated comedy).  And The Hurt Locker is still in limited release, but had the highest per-theater average ($14,000), as it should, because it’s easily the best movie out right now.

The “Transformers” sequel — produced by Paramount, DreamWorks and Hasbro — fell 61% in its second weekend for $293.5 million in cumulative boxoffice through 12 days of domestic release.
The “Transformers” sequel was filmed for a reported $200 million and carries costly backend commitments to director Michael Bay, not to mention hefty global marketing expenses. But with its worldwide boxoffice approaching $600 million, Paramount and its co-producer partners already might be treading into profitability, and a potentially leggy theatrical run and deep ancillary revenue should help the rich get richer. [THR]

Hold on, with a gross approaching $600 million it MIGHT be treading into a profitability?  First of all, even with Bay’s bazookas and tigers budget there’s no way it cost $400 million to market, especially not when he’s getting paid by GM, Audi, LG cell phones, Green Day, et. al.  The movie was essentially two hours of getting eyeball raped by Super Bowl commercials while Shia LaBeouf sped through the plot exposition like the Micro Machines guy reading the fine print on your Verizon contract (over gratuitous slo-mo shots of Megan Fox’s tits).  Secondly, Michael Bay doesn’t tread into anything. He hires an army of assistants to do it and then fines them if they let him touch the water.

1 Ice Age: Dawn of the Dinosaurs $42,500,000 $10,368 $67,506,000
2 Transformers: Revenge of the Fallen $42,500,000 (-61.0%) $10,038 $293,459,000
3 Public Enemies $26,172,000 $7,850 $41,044,000
4 The Proposal $12,779,000 (-31.2%) $4,124 $94,233,000
5 The Hangover $10,415,000 (-38.8%) $3,393 $204,197,000
6 Up $6,579,000 (-49.6%) $2,477 $264,873,000
7 My Sister’s Keeper $5,255,000 (-57.8%) $2,017 $25,964,000
8 The Taking of Pelham 1 2 3 $2,500,000 (-54.1%) $1,310 $58,471,000
9 Night at the Museum: Battle of the Smithsonian $2,100,000 (-42.4%) $1,480 $167,763,000
10 Year One $2,100,000 (-65.1%) $938 $38,088,000

[Chart via CHUD]


TOPICS#WEEKEND BOX OFFICE
TAGSHURT LOCKERICE AGE 3THE HANGOVERTRANSFORMERS 2

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