(HURRRRRR, The Night Chronicles Begin, HURRRRR)
You’d think that after I posted that crowd-reaction shot of an entire audience laughing and jeering when “from the Mind of M. Night Shyamalan” flashed across the screen during a trailer for Devil, that Universal might take the hint and stop using his name to advertising a movie that he neither wrote nor directed. A similar experience was reported to me by at least 20 separate people and according to reports, also happened when the trailer played Comic-Con. The distributor is clearly aware of this phenomenon, since they had both my videos pulled. (I can’t imagine a clearer case of fair use than reposting an advertisement for a movie in order to discuss it, but I digress).
But a new poster for Devil just hit the web (via empire), and gee, would you look at that, there’s Manny’s name on it again. If this was an unauthorized release from Manny’s production company (“The Night Chronicles”), Universal should sue, and if it came from Universal, the person in charge should get at least fired, probably tarred and feathered. Shyamalan’s last three movies were The Last Airbender, The Happening, and Lady in the Water, respectively. As an effective tagline, “From the Mind of M. Night Shyamalan” currently ranks just behind “All Proceeds go to Al Qaeda.”
I wouldn’t be surprised if another movie opening the same weekend is actually behind this. It’s probably some kind of Karl Rove-style counter-advertising strategy. “Hey, did you guys hear Devil fathered a minority out of wedlock? It’s true. It’s Basil Marceaux Dot Com‘s favorite movie.”