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Tyler Perry is a marketing genius

By 02.01.11


Here’s the new poster for Madea’s Big Happy Family, with Tyler Perry as Madea dressed as Black Swan.  Get it?  Because “Madea is the real Black Swan.”*

*Editor’s Note:  I don’t get it.

I guess once you’ve got an incredible concept like a man dressed up like a lady, the marketing department can pretty much take the rest of the day off.  They seem to have the same instincts for promotional material as the girl who designed the flyer for the high school softball team’s bake sale.  I copied the Godfather logo, get it?  I look forward to the next poster, all black with white text, “GOT MADEA?”



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