Not surprisingly, Zero Dark Thirty
waterboarded surfed a wave of good and bad publicity that’s been building for months to a $24 million gross for the weekend. Analysts say an eventual gross near $100 million is a possibility, though Sony shouldn’t start patting themselves on the back just yet, considering that other Navy SEAL movie, with no famous actors, directors, awards or acclaim, actually out-opened Zero Dark last February, with $24.5 million.
Meanwhile, remember the trailer for that Wayans spoof that we’ve been bombarded with all they way through the holiday season? The one with jokes such as “fart,” “that kitchen has a lot of pots,” “the psychic is a gay,” and “Yeah, I kicked you in yo ghost balls!”? That one? Yeah, that one made $18.8 million dollars. I don’t even know anymore, man.
In second place, A Haunted House grossed an estimated $18.8 million from 2,160 locations (which translated to a higher per-theater average than Zero Dark Thirty). [!!! -Ed.] That’s the best start for a spoof movie since 2006’s Date Movie ($19.1 million), though it’s generally in line with Epic Movie ($18.6 million) and Meet the Spartans ($18.5 million) as well. Using these as comparable titles, A Haunted House should ultimately wind up with between $35 and $40 million, making this a solid early-year performer for distributor Open Road Entertainment.
The audience was 58 percent female, 48 percent African American, and 30 percent Latino, and they gave the movie a weak “B-” CinemaScore. [BoxOfficeMojo]
That’s right, even a self-selecting group that thought seeing A Haunted House was a good idea, based on all the fart beds and ghost balls, even those people thought it was just so-so. Let us remember, Kevin James’ Here Comes the Boom received an A cinemascore. Simply stunning. If you want to make lots of money writing comedy, just remember two things: never self-edit, and never spend more than 30 seconds writing a joke.
I mean Nick Swardson playing a gay guy? How do they come up with this stuff!