COP OUT CAMPAIGNS FOR SHRUGS NOT DRUGS

Senior Editor
02.18.10 16 Comments

Cop Out was directed by Kevin Smith, though you’d never know it from WB’s ad campaign, which seems to focus more on the WOOP WOOP dats-da-sounda-da-po-lice angle.  These two red-band clips are part of the latest promo push, and I want to like them, I really do, but I kinda don’t give a crap.  They seem more like outtakes than part of a scripted comedy. They both involve a long, semi-painful, sort of awkward build up to a joke that isn’t horrible, but kind of a let down. It’s basically the comedy equivalent of watching me seduce a woman.

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