AND I THOUGHT THIS WAS A JOKE. SILLY ME.

Senior Editor
07.07.09 23 Comments

After having previously reported on studios going forward with movies about Candyland and Bazooka Joe, nothing should surprise me at this point.  And yet, when I first heard the rumor of a View-Master movie, I thought it had to be a joke.  That’s right, a View-Master movie.  And it’s not a joke.

Remember View-Master, the Fisher-Price toy with those little 3D picture discs of mountains, rivers and caverns that you could rotate through a viewfinder? Well, DreamWorks is in negotiations to acquire movie rights to the toy from Mattel (which owns Fisher-Price) and has asked Alex Kurtzman and Roberto Orci to do some “Transformers”-style magic on it. [THR]

Transformers style magic, huh?  I’m not sure what they’re picturing.  I think maybe they thought Orci and Kurtzman could just walk in, set off a smoke bomb and go, “Ta da! Now this idea isn’t f-cking retarded!”

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