Jesse Peretz’s indie comedy Our Idiot Brother (which used to be called My Idiot Brother) stars Steve Coogan, Elizabeth Banks, Zooey Deschanel, Emily Mortimer, Rashida Jones, and of course, former Bat Mitsvah DJ Paul Rudd, the most likable man in show business. I missed it when it was at Sundance, where the Weinsteins paid $6 million for it, but it opens August 26th and the trailer is after the jump. It looks… very much like an indie comedy. This is the kind of comedy that critics love while they deride stuff like Your Highness, even though this will be less funny and probably more derivative, but at least it didn’t offend anyone’s delicate sensibilities with the coarse language and the references to genitals, God forbid! Yay, more easily-digestible family quirk and sweaters! But hey, I’m just judging by the trailer. Maybe’s it’s not the cutesy smarmy yuppie Chardonnay of a movie they’re selling it as. It’s not like you have to try this hard to make Paul Rudd likable, the man’s a human kitten basket.
Here are some more pictures of Paul Rudd doing stuff: