IT PUTS THE AVATAR ON ITS NERD SKIN

Senior Editor
08.13.09 22 Comments

(“How do you shoot women and children?” “Easy, you just use softer lighting!” [thanks, Donk])

This is how big a deal James Cameron’s Avatar is: on Monday, tickets to the 16-minute IMAX trailer playing August 21st will be distributed online.  Tickets to a free screening of a trailer.  Are available for free on Monday.  And we’re reporting it on a Thursday.

The extended trailer, featuring an on-camera intro by director James Cameron, hits 101 Imax venues in the U.S. and Canada on Aug. 21 in a promo push announced at the recent Comic-Con International confab in San Diego. On the same date, theaters worldwide will begin showing more conventional 2D and 3D “Avatar” trailers.

“It will be two tickets to a customer to keep people from hoarding,” Fox distribution boss Bruce Snyder said Wednesday. “We expect a tremendous amount of interest from the fans who are aware of ‘Avatar.’ ”

The extended “Avatar” trailer will play just before and after separately ticketed performances for Warner Bros.’ “Harry Potter and the Half-Blood Prince.” At most of the specialty venues, the trailer will be shown between 6-7 p.m., running twice within the hour span.  “I think it’s going to be a bit of a stampede,” Imax Filmed Entertainment chief Greg Foster said. “But I can’t wait for everyone to see the footage.” [THR]

I’ll be showing up hours early with my hair slicked, a fresh shave, and a fancy seersucker suit with a carnation in the pocket.  I gotta look my best for the ladies, and with an extended trailer for a movie that doesn’t come out until December, I’m sure it will absolutely be wall to wall poontang.

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