While eating lunch today I watched this video featuring 9-year-old Caine Monroy, who designed and built an elaborate cardboard arcade inside his father’s LA auto parts store. That aspect of the video alone was heart-warming and inspiring. But there was one problem: attracting customers.
Enter filmmaker Nirvan Mullick and the flashmob he recruited from Facebook. Day. Maker. Enjoy.
And if you feel so inclined, you can contribute to Caine’s college fund here.