Hot Topic challenged the Internet Hate Machine awhile back when they started selling t-shirts based on 4chan meme Rage Guy (and they didn’t even get the design right). Many /b/tards at 4chan were butthurt and plotted ways to get Hot Topic to stop selling the shirts. They chose racism. It was super effective. They created a racist variant on the theme (“Race Guy”) and posted it on Know Your Meme, saying Hot Topic T-shirts were spreading the racist meme:
Race Guy is a meme created by the hivemind of Hot Topic Store. Althouth appearing to be just Rage Guy, Race Guy has opened the door to widespread racism in teen culture. Recently, Hot Topic have come under scrutiny for selling shirts featuring Race Guy, yet continue to sell. 4chan’s very own /b/ have launched a combat campaign to provide mass awareness of the clear and present racism presented by Hot Topic. [Race Guy, probably NSFW due to massively racist pictures]
Did I mention it was super effective? On the same day (yesterday), Hot Topic announced they were pulling the shirt from their website at midnight and pulling the shirt from stores next week:
Rage Guy is the character Hot Topic sells, see the original post from 1 year ago. The character focuses on interesting situations, check out the image gallery.
Race Guy is the newest iteration posted this afternoon, today (the character everyone is talking about).
Who created Race Guy? We don’t know. Who created Rage Guy? We don’t know. We sold the shirt because it is pop culture and the series was funny. Why not let our customers express they’re [sic] interest in meme’s? [sic] So now what? Well, Hot Topic is the last company to support racism. Hell, we support diversity and wear it proudly. Now that the character represents racism because of these unknown creators – we will no longer be selling it.
I’d like to feel some sympathy for Hot Topic, but come on. “They’re interest in meme’s“? GTFO. Also, by “Hot Topic is the last company to support racism” are they saying all the other companies have abandoned racist policies but they’re still hanging in there? Oops, sorry, I mean “there still hanging in their”.