5 Reasons The New DC Logo Is Awful, Awful, Awful

By: 01.20.12  •  12 Comments

Go ahead. Look at that thing. Look at it. And then ask yourself what we’ve been asking since we looked at the thing: what in God’s name was the marketing department even thinking?

We could go into all the reasons we think this logo is awful. But that would be obscure, nerdy, and pedantic.

Oh, wait. We are! To the Snarkmobile!

#5) It’s Completely Unrecognizable

DC “rebooted” its logo a few years back and, while it wasn’t perfect, it was at least recognizable as the DC comics logo. You saw that out of the corner of your eye, you thought “Oh, yeah, that’s DC Comics!”

You see this out of the corner of your eye, you think “Man, some jerk dogeared the new comics!”

#4) It’s Bland

This could be a comic book company logo. Or an energy drink company logo. Or an oil company logo. Or a logo for some tech startup nobody cares about. It’s so generic and typical of modern logo design it completely blends in with the pack.

#3) It Fails At What It’s Trying to Evoke

We know the “D” being peeled back is supposed invoke turning a page or opening a cover. Instead it invokes “peeling off an instant win sticker on a fast food label.”

Around The Web


He Is Virginia Tech: Why Blacksburg Will Always Be Smiling For Frank Beamer

By:  •  2 Comments

‘The Hunger Games: Mockingjay – Part 2‘ Director Francis Lawrence Explains That Final Scene

By:  •  7 Comments

Jackie Earle Haley Discusses ‘Criminal Activities,’ His Directorial Debut


Tara Subkoff And Chloë Sevigny Discuss ‘#Horror,’ A Cyberbully Nightmare


Todd Haynes On The Sophistication And Passion Of ‘Carol,’ And The Dreary Charm Of Cincinnati


Need An Adventure? Now Is The Best Time To Go To Yellowstone National Park!

By:  •  8 Comments

Samantha Ponder Shares The Greatest ‘College GameDay’ Location, And The Importance Of Being Unbalanced


Weathering The Crimson Storm: How One Football Team Ended A 32-Game Losing Streak


This Couple Setting Out On A Two-Year Van Trip To Shine A Light On Mental Illness Is Sure To Inspire You

By:  •  8 Comments

Francis Lawrence On How Philip Seymour Hoffman’s Death Affected ‘The Hunger Games: Mockingjay — Part 2‘


Loren Bouchard On ‘Bob’s Burgers,’ How His Show Survived, And The Beauty Of Never Growing Up

By:  •  2 Comments

Triumph The Insult Comic Dog Vs. Canada’s Ed The Sock, And The Problem Of Parallel Creation

By:  •  25 Comments