5 Reasons Boycotting “The Avengers” Is Pointless

You may have heard some old school comics fans, among them respected artists like Stephen Bissette and James Sturm, are boycotting “The Avengers”.

Why? Because of the treatment of Jack Kirby at the hands of Marvel.

As we’ve mentioned before, creator’s rights are a sticky issue, especially for the creators themselves. A lot of artists and writers are incredibly bitter about the treatment they’ve received at the hands of the comics industry, and not without reason. Even though today, creators get much more respect and better treatment, including the rights to their own creations, there are still problems throughout the industry and the “work-for-hire” question is still an important one. In fact, Marvel just turned around and absolutely crushed Gary Friedrich, the creator of Ghost Rider, for no explicable reason other than the fact that they could. The man literally cannot call himself the creator of Ghost Rider.

All that said, boycotting “The Avengers” isn’t going to get any justice for the Kirby estate, and it definitely isn’t going to do anything to Marvel. Here’s why.

#5) It’s Hypocritical to Focus on One Creator

So…anybody going to not go see “Ghost Rider: Spirit of Vengeance” because of Friedrich getting kicked in the teeth (I know Sturm and Bissette aren’t, but what about the rest of the pro-Kirby crowd)? Anybody boycott Green Lantern because Bill Finger and Martin Nodell’s estates didn’t get so much as a nod in the opening credits? Anybody angry Bob Kane’s estate isn’t seeing much of anything from “Gotham City Impostors”? Anybody putting together a petition for Chris Claremont or John Byrne to get some credit on the X-Men movies?

No? Therein lies the problem: some creators are more privileged than others, even in the eyes of fans. Friedrich is currently trying to figure out how to pay a massive conglomerate $17,000 when his attempt to get some justice left him penniless, and almost nobody cares, because he’s not Jack Kirby, the King of Comics. And that’s garbage.

Every creator or no creator: it’s that simple.

#4) The Wider Audience Will Make This Film a Hit, and It Doesn’t Care

Look, the nerds will see it a dozen times, but realistically speaking, Disney isn’t making these movies because we’ll like them. We’re just the gatekeepers they have to please to release movies across the country. Unfortunately, audiences have short attention spans, and it’s been hard for the Kirby estate to get traction with the news media (for reasons we’ll get into).

#3) It’s Going to Hurt the Filmmakers, Not Disney

Let’s say the boycott gets traction, and “The Avengers” underperforms.

Guess what? Disney won’t care. We’re talking about a multi-billion conglomerate that has already made its money back on the Marvel purchases with cartoon series and collecting money for nothing from other studios that licensed their characters. Disney is going to make a mint off of other studios churning out hit movies of properties they now own.

No, the people who suffer will be the cast and crew: they’re the ones who couldn’t sell a big summer movie. And they’re not the ones who hurt Kirby.

#2) The Kirby Case Is, Unfortunately, Closed

If this were a case where Kirby had been promised money, or was legally owed money, or was genuinely exploited like Siegel and Shuster over Superman, that’d be one thing.

Unfortunately, that’s not the case. The Kirby estate sued to get a share of the $4 billion Disney paid for Marvel. It went to court. They lost.

Whether or not that’s fair, and whether or not Kirby’s estate had a claim in the first place, is an entirely separate question, but as far as the law is concerned, Jack Kirby was paid properly. To a lot of people, like it or not, that settles the issue.

This isn’t to say Marvel shouldn’t be called out on this. At the very least, they could at least have the class to return all of Kirby’s pages to the estate, with no attempts to restrict them. Marvel is, as far as we’re aware, the sole holdout in this respect.

#1) It’s Going to Take a Boycott of Marvel Across the Board, Not Just the Avengers

Look, as a company, Marvel is awful. They’re run by a legendarily cheap executive. They run gloating publicity stunts encouraging retailers to destroy the comics of their competitors. And above all:

They know they can take us for granted. That we don’t care.

Banning a movie is not going to do it. It’s going to take a concentrated ban of all Marvel comics and properties to get the point across.

Is the will there? We don’t know. We do know that it doesn’t need to be organized: if Marvel’s actions are making you angry, and they should, just don’t buy their stuff anymore. It’s that simple.

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