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RoboCop Reminds You To Drive Sober Over The Holidays, Or Else

By 12.20.13

RoboCop (2014)

Just in time for Christmas and New Year’s, Sony has teamed up with the US Department of Transportation and the National Highway Traffic Safety Administration to release a drunk driving PSA starring RoboCop. The cops are stepping up their game. Your move, drunk.

The PSA has some new bits of vaguely-relevant footage cobbled together from RoboCop, including a shot of the ED-209 (Enforcement Droid Series 209) for some reason.

RoboCop and ED-209

I wonder if the government organizations had to pay anything for this, or if Sony just did it for the cross-marketing synergistic disrupting of the disruptors and whatnot. Anyway, whatever money they did spend on this still wouldn’t be enough to save Detroit.

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(H/T: CBM. Pictures courtesy of Sony.)


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