Action Bronson Lets The Beef Cook In 'F***, That's Delicious' Episode ...
The U.S. Patent And Trademark Office Has Cancelled Six Redskins Tradem...

Paramount Thought The Superhero Movie Craze Would Die By 2004

By / 06.18.14
iron_man_3

Marvel


Hindsight is always 20/20. Ten years ago, most of us didn’t see the Marvel Cinematic Universe coming, and that includes Marvel. Still, it’s always fun to mock the certainty of studio executives who get it completely wrong, and Rob Liefeld has a hilarious story of Paramount’s head doing just that.

As related on Twitter, Liefeld went to Paramount to pitch Youngblood, and got stingingly rejected by the head of the studio at the time, John Goldwyn. These two tweets, among several collected by /Film really say it all:

Screenshot 2014-06-18 at 8.07

Twitter/Rob Liefeld


Screenshot 2014-06-18 at 8.07 2

Twitter/Rob Liefeld


To be fair, he was right in terms of quality. X-Men: The Last Stand was a mediocrity and Fantastic Four was worse. Basically between 2003 and 2008, there were a lot of bad superhero movies with only a handful of good ones. Admittedly, that includes The Dark Knight, but it’s not like Paramount could ever option Batman.

Ironically, Paramount would help launch the Marvel Cinematic Universe, four years after Goldwyn left as studio head, with Iron Man. But as Liefeld himself points out, they were just the distributor; Marvel funded and produced the movie itself. Paramount basically just handled getting it into theaters.

Although Goldwyn deserves credit for one good decision, we must say. Having Liefeld’s Discount Avengers running around on screen would have probably been an embarrassment to rival Batman & Robin. So, credit where it’s due, at least he could spot a bad superhero movie a mile away.

Share This


TOPICS#Twitter
TAGShindsight is 20/20JOHN GOLDWYNPARAMOUNTROB LIEFELDsuperhero moviesYOUNGBLOOD

I want more like this!

Follow us on Facebook and get the latest before everyone else.

Join The Discussion


[avatar]

Join the discussion. or Register





Powered by WordPress.com VIP