Pitchfork: A lot of rappers are moving away from big record deals and, as recently as last month, it seemed like you didn’t want to sign with a major, either. What changed your mind?
A$AP Rocky: About three million dollars. [Other rappers who don’t sign] are smart, but I feel like Sony/RCA is a family and the people there actually care about me. When I came to meet [Polo Grounds Music founder] Bryan Leach, I got to know him on a personal level– he would set up car service for me to go to other labels. He wanted to see me make it. He’s from Harlem.
I’m going to have creative control; there’s no bullshit. The situation is almost unrealistic. I mean, five months ago I had about $3,000 in my bank account. Now I’m worth $3 million. Nobody’s gotten a deal like that since 50 Cent.
Pitchfork: It seems like there’s a lot of pressure on you to represent and rejuvenate New York hip-hop. How do you feel about other rap coming out of the city right now?
A$AP: [makes thumbs-down gesture] It sucks– it’s cliché shit. Diamonds, cars, aviator shades, Gucci, half-naked bitches, wack-ass beats. When Jay-Z was the only one rapping about that stuff, it was cool. Now it’s just so fucking old. Who gives a fuck?
Full Interview: ASAP Rocky
Would you as a label invest $3 million on ASAP Rocky? What are your thoughts on his music? If you not familiar with his work check the slideshow.
