LOS ANGELES, July 9 /PRNewswire/ — After six months in beta format, HitFix (www.HitFix.com) has officially launched as a single place to find the latest news on film, TV and music, as well as national and local events. Without the trashy gossip that seems to pass for entertainment news these days, HitFix offers up-to-the-minute information and insider analysis from seasoned journalists in a fun, engaging and personalized way.
Distinguishing the website, the HitFix Event Forecast is an interactive calendar that allows fans to peruse events, set reminders and download them to their calendar (e.g., iPhone, Outlook). Who has the patience to sift through generic event listings when what we want to know is, When and where is Lollapalooza this year? What’s my ‘must-see TV’ tonight? When’s my favorite comedian coming to Cleveland? The HitFix Forecast can be customized to particular interests, keeping users abreast of entertainment that matters most to them. Launching today is Local Forecast, which auto-detects a user’s location and automatically highlights local events in any city, a great application to use in advance of planning the weekend, business trips and personal vacations. Fans can search by keyword and filter around their favorite artists, actors, shows, venues, sports teams and more. The Local Forecast also enables local bands, venues, event planners and fans to submit their own events for inclusion in the Forecast. More than just a calendar, event listings are accompanied by smart, informative editorial from a staff of well-seasoned reporters.
Profiled in BusinessWeek (“America’s Most Promising Start-ups,” 3/17/09), HitFix is led by experienced Hollywood insiders and business executives whose insightful, timely editorial content complements the HitFix Forecast. They include Co-Founder/Editor in Chief Gregory Ellwood, who originated MSN Movies’ popular Hollywood Hitlist and relaunched The Envelope for the L.A. Times; Co-Founder/CEO Jennifer Sargent, former head of online marketing & development for Reed Business Information; Drew McWeeny, who spent a decade reporting for Ain’t It Cool News; Daniel Fienberg, a well-respected and influential writer for Zap2it for six years; and Melinda Newman, former west coast bureau chief for Billboard Magazine.
When you add in its other elements, both on-site (e.g., blogs, fan communities) and off-site (e.g., writer Twitter feeds), HitFix truly aims to be the best, most comprehensive website for entertainment news and events. For more information visit www.HitFix.com.