(CBR) Although Marvel Studios is at this point an unstoppable juggernaut, there was a time when it seemed like only one man was confident about the future of the company’s super heroes on film: Avi Arad. After successfully launching several television series featuring Spider-Man, Fantastic Four and Hulk, he helped the Children of the Atom transition to the silver screen with director Bryan Singer’s “X-Men” and subsequently shepherded Spider-Man through five big screen installments (and counting), to the tune of more than three billion dollars at the box office. That said, when Sony Pictures undertook a reboot of the character in 2012 with “The Amazing Spider-Man,” director Marc Webb touted his rebooted interpretation as the story fans had never seen, yet the final film didn’t quite reveal everything about Peter Parker’s origins he initially promised.
Nevertheless, Arad and his collaborators are emboldened by the film’s success — $750 million and counting — and hope to push forward with three more films, the first of which, “The Amazing Spider-Man 2,” is due May 2, 2014. Following a hugely successful presentation for the film at the famed Hall H during Comic-Con International in San Diego, Arad sat down for a brief but detailed conversation with Comic Book Resources about the perception of that first film and what its success means for the future of the franchise.
CBR News: Not to be too challenging, but the first “Amazing Spider-Man” film was marketed with the idea of telling an untold origin for Peter Parker. In reality, the movie ended up being as mysterious as the circumstances of the original. How much of that was about starting with one idea and ending up with something different, and how much of that was perhaps about having to position it as something different to market it?