Exclusive: New ‘Precious’ Teaser Poster Debuts

07.01.09 9 years ago


If there is any movie I can’t wait to see again this year it’s “Precious: Based on the Novel Push by Sappire.”  The winner of this year’s Sundance Film Festival’s grand jury and audience award, “Precious” is a powerful dramatic film that has silenced every skeptic I know who has seen it. 

Originally titled “Push: Based on a Novel by Sapphire,” Lionsgate and the filmmakers smartly changed the title when the Sci-Fi “Push” came out earlier this year.  Precious is the nickname the film’s title character, a wonderful debut by newcomer Gabourey Sidibe, is given to by her abusive mother, a career altering performance by Mo ‘Nique.  The film follows 16-year-old Precious as she tries to break the chains that relationship and create a new life for herself.  It’s an inspiring film with stunning turns from the leads and a fine supporting cast including Mariah Carey, Paula Patton and Lenny Kravitz.

Many films get hyped beyond belief out of Sundance never to be heard of again  Lionsgate is making sure this won’t happen with “Precious.”  First, they brought on board both Tyler Perry and Oprah Winfrey to “present” the film — guaranteeing it a stature the media can’t ignore — and secondly, they are continuing to put their signature creative vision to the marketing materials.  The studio has gained acclaim for posters from everything from their Perry films to the “Saw” franchise.  Their latest accomplishment?  This classy, artistic and inspiring teaser poster HitFix has the pleasure of presenting below.  Enjoy.

“Precious: Based on the novel Push by Sapphire” opens on Nov. 6, but will be heard loudly throughout the 2009 awards season.

The New Teaser Poster for 'Precious: Based on the Novel Push by Sapphire'

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