Set the Wayback Machine to 1989. Def Leppard, Cheap Trick and Poison are headed out on a summer tour. Snicker all you want, we bet it sells tickets. Business is big for these acts because fans know they will hear hit after hit after hit. In these recessionary times, shows like this tend to be very competitively priced and are the biggest mystery is will Def Lep play “Pour Some Sugar On Me” in the main set or as an encore.
We saw it last year with Journey’s tour, which, even though it was with a new lead singer who didn’t sing on any of their classic hits, sold some of the biggest numbers in the band’s career-or certainly since its hey day. There’s power in provoking people’s memories of a happier, easier time and acts like Def Leppard, Cheap Trick and Poison are selling that in spades. The 40-date tour starts June 23 in Camden, N.J. Tickets go on sale March 6.
We don’t know what the tickets for the Def Lep tour cost, but we guarantee they can’t be as cheap as the tickets for the Styx/REO Speedwagon/ 38 Special tour. Unbelievably, tickets in most markets are as low as $13.50 in most markets. Presented by VH1 Classic and Rock Band, the outing has been dubbed the “Rock ‘n Roll Stimulus Package.” You almost can’t afford not to go.
Want more music news and analysis? Sign up now for HitFix Blog Alerts and get The Beat Goes On in your inbox every day.
Don’t stop the music! Click here to add The Beat Goes On to your iGoogle, My Yahoo or My MSN experience today.
Not part of the HitFix Nation yet? Take 90 seconds and sign up today.