Primetime special to herald Grammy nominations announcement

09.09.09 8 years ago

For the second consecutive year, the nominations for the Grammy Awards will be announced live during a primetime special.  “The Grammy Nominations Concert Live!!-Countdown to Music’s Biggest Night” will air live Dec. 2 at 8 p.m. ET on CBS.

The one-hour special, beamed from Club Nokia in Los Angeles, will feature musicians announcing nominations in such top categories as album, single, record and new artist of the year, as well as include performances by several top artists.

The 52nd Annual Grammy Awards will take place Jan. 31 from Los Angeles’ Staples Center. The awards were moved up
a few weeks so as not to compete over viewers with the Winter Olympics or the Super Bowl. Doing so also meant that the eligibility period for projects shifted from Oct. 1-Sept. 30 to Oct. 1 to Aug. 31 for this term.

The announcements for the 51st Grammy awards took place during a primetime concert in December 2007 featuring John Mayer, Taylor Swift and Mariah Carey. The hour-long special came in fourth in its time slot, drawing around 7 million viewers.  Portnow told me (in a story for Variety) last January that the nominations show was “a good solid beginning…It created an awareness level that we hadn’t had.”

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