Watch out, ‘Project Runway.” There”s a network competitor coming after your fashionista audience. NBC announced today that Jessica Simpson will serve as a celebrity mentor on “Fashion Star,” the new reality competition series that will search for the next big brand in fashion. The show is hosted by model Elle Macpherson.
“NBC is delighted to work with singer, designer, actress and pop culture icon Jessica Simpson,” said Paul Telegdy Executive Vice President, Alternative Programming, NBC. “With an almost billion dollar lifestyle brand under her belt she is sure to be an excellent mentor to our up-and-coming designers.”