Jimmy Kimmel and Matt Damon, they of the never ending feud that has lasted almost a decade now, are probably never going to make peace at this point. On the latest edition of Jimmy Kimmel Live, Kimmel takes the time out of his show to introduce a new clip from United with “celebrity spokesman” Damon, who understandably is not the best candidate for this particular job after the recent scandal and considering his feelings about being “bumped” from things.
When Kimmel is introducing the commercial, there are still many directions the joke could take before the clip actually starts rolling. Once Damon starts speaking, it’s pretty obvious what’s about to happen yet the actor remains calm for the first part of the faux commercial. That only lasts a few seconds though, and then he gives the audience what they want by veering into a rant all about how he’s used to getting bumped and can’t take it anymore. After all, people who get unceremoniously bumped from things — whether that is a plane or a talk show — are “still people damn it” and “deserve to be treated with dignity.”
Suffice to say that Damon hasn’t been treated with dignity by Kimmel in recent years which pushed him to sabotage a very legitimate and very serious commercial in this manner. There’s one more “twist” to the sketch though, that being that in the middle of Damon’s voice over he — you guessed it! — is asked to give up his seat for another person to use. Damon, still via voiceover, is then brutally hauled off the plane in the same manner as the injured United passenger. Kimmel then takes over and invites people to “fly the friendly skies” as if nothing out of the ordinary happened.
The Kimmel/Damon battle might be getting stale to some people after all these years and semi-repetitive gags, but if the pair start pinning their “fights” to more and more current events, that could be just the ticket to extend this bit for years to come.