Madonna’s Stick & Sweet Tour is finally getting its television debut – but not on HBO. Epix – as-yet-unlaunched cable network and on-demand online/TV service — nabbed the rights to broadcast Madge’s concert from River Plate Stadium in Buenos Aires on TV, air date still unknown.
The move is unusual, considering the pop star has typically gone with HBO to premiere several of her concert specials, including 2001’s The Drowned World Tour.
The Sticky & Sweet Tour is not only the most successful in Madonna’s career, but is the highest grossing solo tour in history, with $408 million. She broke her own record from the 2006 Confessions Tour.
Warner Bros. is planning to release a S&S DVD later this year.
Epix is still in private beta testing mode and is a joint venture between Viacom, MGM and Lionsgate.