For the second time this season, NBC is using Saturday night as a dumping ground for a ratings-starved freshman series.
NBC has pulled the critically admired “Kings” from its Sunday night 8 p.m. time slot after the most recent episode drew a woeful 1.1 rating in the key 18-49 demographic.
Effective immediately, NBC has added a second hour of “Dateline” to its Sunday lineup leading into “Celebrity Apprentice.”
Starting on Saturday, April 18, “Kings” will move into the 8 p.m. slot. That hour was occupied by “Crusoe” earlier this season after that family adventure bombed out on Fridays.
A modern day take on the Biblical King David story, “Kings” was originally supposed to air on Thursday nights at 10 p.m., but was shuffled off to Sundays after the network slightly extended the run of “ER” and then gave that plum time slot to “Southland.” There are eight episodes of “Kings” remaining” for Saturday airings.
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