Seven is clearly Taylor Swift’s lucky number, as her album “Fearless,” logs its 7th week at No. 1 on the Billboard 200, according to Billboard and Nielsen SoundScan.
The good news is she stays at the top again, the bad news for the country superstar-in-training is that she probably won’t stay at No. 1 long enough to top Usher’s nine weeks at No. 1 for “Confessions” in 2004.
I predict a couple of things are going to end her run. Next week, it’s possible that Beyonce’s “I Am…Sasha Fierce,” which is No. 2 this week, may climb back to No. 1 based on the tremendous publicity that Beyonce is garnering from performing at HBO’s “We Are One” concert on Jan. 18 and serenading the First Couple at the Neighborhood Ball with “At Last” on Jan. 20. Any bump she gets from that exposure would show up in next week’s chart. This week, only 14,000 copies separated her and Swift, so that’s a very easy gap to close. (Swift sold 63,000 to Beyonce’s 49,000).
New releases coming on the chart next week including CDs from Animal Collective, Umphrey’s McGee and Antony and the Johnsons, but none of them will come in at No. 1.
If not next week, then there will definitely be a new No. 1 for the chart that comes out Feb. 4. There are a few releases coming Jan. 27 that will shake up the chart. Bruce Springsteen’s “Working on a Dream” should handily come in at No. 1 that week and end Swift’s reign.
While we’re at it, not to take anything away from Swift, but 63,000 is one of the lowest tallies to ever top the chart. It has nothing to do with Swift’s talent, which is considerable, and everything to do with the ever-plummeting sales slide. Ten years ago, we’d wager that 63,000 in sales would get you somewhere in the 30s on the chart, not No. 1.
Back to reality and this week, the highest debut is the “Notorious” soundtrack, which features the music of the film’s protagonist, the Notorious B.I.G., as well as some new material from Jay-Z. It enters at No. 4.
The biggest winner of the week? Another soundtrack-the one to “Slumdog Millionaire,” which takes a 39-spot leap up to No. 16 following “Slumdog’s” big win at the Golden Globes.