Fast National ratings for Monday, March 9, 2009.
Maybe there is something to that Daylight Savings Effect ratings blather after all? Or maybe there’s just a “Dancing with the Stars” Effect?
In the first Monday after “springing forward,” TV ratings were down across the board, unless you happened to be the premiere of “Dancing with the Stars” on ABC.
ABC averaged a 5.1 rating in the key 18-49 demographic to beat FOX’s 4.2 rating and the 4.0 rating for CBS. NBC was a distant fourth in the all-important demo with a 2.5 rating, beating the 0.5 rating for The CW.
Overall, ABC’s margin of victory was far larger, as the network averaged an estimated 18.87 million viewers to go with an 11.9 rating/18 share. CBS was a distant second with a 7.2/11, followed closely by the 7.0/11 for FOX. NBC’s 4.1/6 was good enough for fourth, better than the 0.9/1 for The CW.
In the 8 p.m. hour the start of ABC’s “Dancing with the Stars” had a 13.2/20, far ahead of the 7.2/11 for FOX’s “House.” CBS’ “Big Bang Theory” and “How I Met Your Mother” were down to a 5.5/9, while NBC’s “Chuck” slumped to a 3.5/5. The CW’s “Gossip Girl” repeat was last.
[It remains to be seen if Daylight Savings Time or “Dancing with the Stars” was responsible for those ratings dips.]
“Dancing with the Stars” improved to a 14.8/22 in its second hour. CBS’ “Two and a Half Men” and “Rules of Engagement” took second, nipping the 6.8/10 for FOX’s “24.” NBC’s “Heroes” was fourth with a 4.1/6. The CW’s “One Tree Hill” trailed.
CBS moved into first at 10 p.m. with “CSI: Miami.” In its premiere, “Castle” averaged a 7.7/13, losing more than 10 million viewers from its lead-in and dropping another three million between half-hours. NBC’s “Medium” was third.
All ratings information comes from preliminary Fast National Nielsen data, which includes live and same-day DVR viewing. All numbers are subject to change.
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