TV Ratings: ‘Idol’ and ‘Community’ miss post-sweeps bounces as FOX rules Thursday

03.01.13 5 years ago 3 Comments


Fast National ratings for Thursday, February 28, 2013.
Despite reduced competition on the first night after the February sweeps period, “American Idol” failed to get a bounce for FOX, though the network still ruled Thursday in all measures.
Also unable to take advantage of repeats were NBC’s “Community” and ABC’s “Zero Hour.”
Among adults 18-49, FOX averaged a 3.8 rating, far ahead of CBS’ 2.0 rating for Thursday night in the key demographic. ABC and NBC both averaged a 0.9 rating in the key demo, while The CW did a 0.3 key demo rating.
Overall, FOX averaged an estimated 12.47 million viewers and a 7.5 rating/12 share for Thursday primetime, with CBS’ 5.7/9 and 8.92 million viewers in a distant second. ABC averaged a 2.6/4 and 3.71 million viewers, compared to the 1.9/3 and 2.83 million viewers for NBC. The CW averaged a 0.6/1 and 966,000 viewers.
[Univision was actually third for the night with 3.88 million viewers and a 1.6 rating among adults 18-49.]
8 p.m. – “American Idol” ruled the 8 p.m. hour with 11.98 million viewers and a 3.6 rating among adults 18-49, but even with “Big Bang Theory” in a repeat, “Idol” was down steeply in the 8:00 half-hour. CBS was still second with repeats of “The Big Bang Theory” (10.69 million and a 2.8 key demo) and “Two and a Half Men” (8.36 million and a 2.2 key demo). ABC’s “Zero Hour” averaged 5.025 million viewers and a 1.0 key demo rating, down a little. NBC was fourth with “Community” (2.74 million and a 1.1 key demo) and a “Parks and Recreation” repeat (2.16 million viewers and a 0.9 key demo). A repeat of “The Vampire Diaries” drew 1.135 million viewers and a 0.4 key demo rating on The CW.
9 p.m. – The second hour of “American Idol” rose to 12.95 million viewers and a 4.0 rating among adults 18-49, flat in the key demo from the comparable hour last week, though down in viewers. CBS’ repeat of “Person of Interest” averaged 9.5 million viewers and a 1.9 key demo rating. ABC was third with 3.34 million viewers and a 0.9 key demo rating for a repeat of “Scandal.” NBC followed with a repeat of “The Office” (2.26 million and a 1.0 key demo) and a new “1600 Penn” (2.23 million and a 0.9 key demo rating). [At least one major market preempted the NBC hour for a “Matlock” episode, which almost certainly isn’t relevant to the numbers, but is still kinda funny.] The CW’s “Beauty and the Beast” repeat averaged 797,000 viewers and a 0.3 key demo rating.
10 p.m. – CBS moved into first in the 10 p.m. hour with 7.72 million viewers and a 1.6 key demo rating for a repeat of “Elementary.” NBC’s “Law & Order: Special Victims Unit” repeat was second with 3.8 million viewers and a 0.9 key demo rating, beating the 2.76 million viewers and 0.8 key demo for ABC’s encore of Jimmy Kimmel’s post-Oscars episode.
All ratings information comes from preliminary Fast National Nielsen data, which includes live and same-day DVR viewing. All numbers are subject to change.

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