Fast National ratings for Sunday, Aug. 9, 2009.
The kickoff of the NFL preseason helped NBC to a Sunday night victory, as viewers showed minimal interest in the 10th anniversary return of “Who Wants To Be a Millionaire.”
Among adults 18-49, NBC averaged a 2.4 rating, topping the 1.7 rating for CBS and FOX’s 1.5 rating. ABC was fourth in the key demographic with a 1.3 rating, leaving The CW in last with a 0.3 rating.
Overall, NBC averaged an estimated 7.09 million viewers to go with a 4.5 rating/8 share. CBS was a close second with a 4.2/8, comfortably ahead of the 3.1/5 for ABC and FOX’s 2.0/4. The CW had a 0.7/1 for fifth on the night.
CBS began the night in first with a 5.8/11 for “60 Minutes.” An episode of “Dateline NBC” was second, just ahead of ABC’s “America’s Funniest Home Videos.” FOX’s “‘Til Death” and “American Dad” averaged a 1.1/2 for fourth, bettering the 0.5/1 for a new “Easy Money” on The CW.
NBC took the lead at 8 p.m. with a 5.1/9 for the start of the NFL preseason game between Tennessee and Buffalo. ABC’s “Who Wants To Be a Millionaire” had a 4.4/8 for second, nipping the 4.3/8 for “Big Brother,” but “Millionaire” averaged only a 1.5 rating in the key demo, behind NBC, CBS and even FOX, which was fourth overall with two episodes of “The Simpsons.” The CW’s Random Sunday Movie was “Pumpkin,” which had a 0.8/1.
The football game kept NBC in first at 9 p.m. with a 4.9/8. CBS moved into second with the premiere of “There Goes the Neighborhood,” which had a 3.1/5. Also failing to draw a big crowd for its premiere was ABC’s “Shark Tank,” posting a 2.7/4. FOX’s “Family Guy” and “American Dad” were fourth with a 2.6/4, leaving The CW’s “Pumpkin” in fifth.
NBC stayed in first at 10 p.m. with a 4.0/7 for the football game. CBS’ “Cold Case” was second, as ABC’s “Defying Gravity” fell to a 1.8/3 in its second week.
All ratings information comes from preliminary Fast National Nielsen data, which includes live and same-day DVR viewing. All numbers are subject to change, particularly in the case of live events.