Fast National ratings for Sunday, January 27, 2013.
Even though nobody who cares about football cares about the Pro Bowl, enough people cared for NBC to cruise to a Sunday night win among young viewers and to narrowly hold off CBS, boosted by a high profile “60 Minutes,” overall.
Among adults 18-49, NBC averaged a 3.3 rating, tops in the key demographic. FOX was a distant second with a 1.9 rating, followed by CBS’ 1.5 rating. ABC trailed in the key demo with a 1.2 rating.
Overall, things were a lot closer with NBC averaged 9.89 million viewers and a 5.9 rating/9 share, compared to CBS’ 9.67 million viewers and 6.4/10. ABC was third with a 3.3/5 and 5.2 million viewers, while FOX averaged a 2.2/3 and 3.95 million viewers for Sunday night.
7 p.m. – CBS started primetime in first overall with 11.54 million viewers for “60 Minutes,” featuring a joint interview with President Obama and Secretary of State Clinton, which finished third among adults 18-49 with a 1.7 rating. NBC’s Pro Bowl coverage was a close second with 11.01 million viewers and easily won the hour with a 3.4 key demo rating. ABC’s “America’s Funniest Home Videos” was third overall with 6.88 million viewers and second with a 1.8 key demo rating. FOX trailed with a repeat of “Bob’s Burgers” (1.92 million and a 0.8 key demo) and a new “The Cleveland Show” (2.55 million and a 1.2 key demo).
8 p.m. – The Pro Bowl rose to 12.06 million viewers and a 3.9 rating among adults 18-49 to rule the 8 p.m. hour for NBC. CB S’ repeat of “NCIS” was second with 7.55 million viewers and third with a 1.0 key demo rating. FOX was third overall and second in the key demo with “The Simpsons” (5.3 million viewers and a 2.4 key demo) and “Bob’s Burgers” (4.15 million viewers and a 2.0 key demo). ABC’s “Once Upon a Time” repeat was fourth with 3.6 million viewers and a 0.9 key demo rating.
9 p.m. – NBC narrowly held onto first for the 9 p.m. hour with 9.4 million viewers for the Pro Bowl, which did a 3.2 rating among adults 18-49 to easily win the hour. CBS was a close second with 9.29 million viewers for “The Good Wife,” which came in third with a 1.5 key demo rating. ABC’s telefilm “The Makeover” was a dud with 5.05 million viewers and a 1.1 key demo rating in its first hour. FOX was a close fourth overall and a solid second in the key demo with “Family Guy” (5.56 million and a 2.8 key demo) and “American Dad” (4.19 million and a 2.1 key demo).
10 p.m. – “The Mentalist” won the final hour of primetime overall with 10.3 million viewers and finished second with a 1.8 rating among adults 18-49 for CBS. NBC’s Pro Bowl game reached its conclusion and dipped to 7.07 million viewers for second, still winning the key demo with a 2.7 rating. ABC’s “The Makeover” averaged 5.29 million viewers and a 1.2 key demo rating.
All ratings information comes from preliminary Fast National Nielsen data, which includes live and same-day DVR viewing. All numbers are subject to change, particularly in the case of live events.