Fast National ratings for Monday, November 1, 2010.
The San Francisco Giants defeated the Texas Rangers on Monday night, winning the World Series 4-games-to-1. The clincher delivered the same lackluster ratings as the rest of the series, getting crushed by ABC’s “Dancing with the Stars” and much of CBS’ comedy block.
Among adults 18-49, ABC and CBS both averaged a 3.6 rating, with FOX’s 3.3 rating close behind in the key demographic. NBC was a distant fourth with a 2.0 rating, topping the 1.0 rating for The CW.
Overall, it was an easy win for ABC, which averaged 17.02 million viewers and a 10.8 rating/17 share. FOX’s 6.8/10 and 11.39 million viewers finished second, just ahead of the 6.5/10 and 10.59 million viewers for CBS. NBC was far back in fourth with a 3.4/5 and 5.4 million viewers. The CW trailed with a 1.4/2 and 2.017 million viewers.
8 p.m. — ABC began the night in first with 18.9 million viewers and a 3.8 demo rating for “Dancing with the Stars.” FOX’s World Series coverage averaged 11.31 million viewers and a 3.1 demo rating in second overall, but third in the key demo. It was an “up” week for CBS’ “How I Met Your Mother” and “Rule of Engagement,” which averaged 8.92 million viewers and a 3.6 demo rating. NBC’s “Chuck” also had small improvements for the night, drawing 5.46 million viewers and a 2.0 demo rating. The CW’s “90210” averaged 2.055 million viewers for fifth, its most watched episode of the season.
9 p.m. — “Dancing with the Stars” improved to 20.37 million viewers and a 4.1 demo rating for ABC in the 9 p.m. hour. Any worries that Charlie Sheen’s recent difficulties would impact his comedy’s ratings were silly, as CBS’s “Two and a Half Men” (13.62 million and a 4.7 demo) and “Mike & Molly” (10.89 million and a 3.6 demo) combined to finish second for the hour overall and tie for the hourly demo win. FOX’s baseball was third with 11.9 million viewers and a 3.4 demo rating. NBC’s “Women of ‘Saturday Night Live'” special averaged 5.19 million viewers in fourth. “Gossip Girl” gave The CW 1.98 million viewers in fifth.
10 p.m. — The back and forth battle between ABC and CBS in the 10 p.m. hour continued. This week. “Castle” won overall with 11.8 million viewers, but finished second with a 2.8 demo rating. CBS’ “Hawaii Five-0” was second overall with 10.59 million viewers, but won the demo with a 3.0 rating. NBC’s “SNL” special was third with 5.56 million viewers and a 2.1 demo rating.
All ratings information comes from preliminary Fast National Nielsen data, which includes live and same-day DVR viewing. All numbers are subject to change, particularly in the case of live events.
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